Jugendstil which means youth style which was started in the 1890s and had ended after the first world war in Southern Germany. It was formed by Georg Hirth who was the editor in chief and one of the people who formed the Magazine Munchner Jugend (Jugend Magazine). He was more of an intellectual then an actual artist and a real major artist who had joined the magazine was Emil Hansen.
Jugendstil was also another form of Art Nouveau and it was similar to the idea of Art Nouveau but they had slightly different characteristics to their style such as that Jugendstil included mythological creatures and religious aspects in its posters and design work but there were still some aspects of Art Nouveau such as long elongated flowery aspects, flatness in terms of colour and the long elongated wispy lines the only differences were that Jugendstil was more geometrically formed.
These examples above are from the Magazine which had popularized and advertised Jugendstil at that time. As said before these magazine covers exhibit aspects of jugendstil with florally wispy lines such as the jesters hat as he is riding the horse looking back at the people he had just pushed and ”ran over” with the horse, the edges of his hat are accentuated then normal and curved into florally wispy lines. In the first poster there also exhibits Art Nouveau/Jugendstil as there are aspects of flowers being used to chain the man together. The typography used for the title of the Jugendstil is also very flowy and similar to Art Nouveau principles and typography but has a more Geometric neater style to it.
Jugendstil and Art Nouveau
This is where the similarities of Art Nouveau and Jugendstil stop, as Jugendstil shown in the above examples depicts mythological creatures such as the first magazine cover with the Cherub Angel pulling the flowers tightening its hold over the Man or in the second poster where the Jester riding the horse has ran over two men who seem to be prominent figures either in Politics or as judges because of their wigs which was well known to be used by these people.
This shows the Mythological aspects to Jugendstil which differentiates it from Art Nouveau because Art Nouveau depicted women with more renaissance like qualities and in a very ethereal light with borders of flowers surrounding these women and in certain cases there were some exceptions but the subject was always a woman depicting them in a very feminine light while on the other hand
Jugendstil Type-Face
This is an example of a Jugendstil Type face that was used from 1900-1901 and was created by Fette Eckmann. As you can see it exhibits similarities to Art Nouveau but as said before the type face has aspects of the wispyness of Art Nouveau but it is more geometrically ruled then Art Nouveau in the sense it’s not as flowy and its more controlled.
Jugendstil’s Influence on Modern Day Graphic Design
This is a logo/label by Carlsberg which is a well known beer brand. As you can see it features and is very much inspired by Jugendstil as it has similarities in the type face and also the way it is portrayed with the flowy lines and aspects to it. It also features certain aspects of floral symbols such as the floral leaf under pilsner and the 3 leaf clover on top of the r of Carlsberg.
This is also another modern take where Jugendstil/Art Nouveau has influenced logo design. There are similarities in the sense that the woman portrayed is similar to a mermaid which co-exists with Jugendstils mythological aspects. It also has geometrical and flowy aspects to it similar to Jugendstil.
A History of Graphic Design: Chapter 31 – The German Jugendstil and Plakatstil Movements. 2016. A History of Graphic Design: Chapter 31 – The German Jugendstil and Plakatstil Movements. [ONLINE] Available at: http://guity-novin.blogspot.com.mt/2010/05/chapter-31-german-plakatstil-movement.html. [Accessed 03 February 2016].
Jugendstil: Art Nouveau in Germany. 2016. Jugendstil: Art Nouveau in Germany. [ONLINE] Available at: http://www.visual-arts-cork.com/history-of-art/jugendstil.htm. [Accessed 03 February 2016].
JUGENDSTIL history by Senses-ArtNouveau.com. 2016. JUGENDSTIL history by Senses-ArtNouveau.com. [ONLINE] Available at: http://www.senses-artnouveau.com/biography.php?artist=JUG. [Accessed 03 February 2016].
Art Nouveau Movement, Artists and Major Works | The Art Story. 2016. Art Nouveau Movement, Artists and Major Works | The Art Story. [ONLINE] Available at: http://www.theartstory.org/movement-art-nouveau.htm. [Accessed 03 February 2016].
History of Art 